“Practical Digital Marketing and AI Psychology” is thoroughly researched for graduates to PhD level, yet accessible to all. It suits marketing, sales, PR professionals, and psychology enthusiasts.

From the start, page after page offers practical insights.

Psychological Foundations: Explore psychological principles that drive effective marketing with insights from the latest consumer behaviour research.

Brains and Bytes: Uncover the secrets of AI, including neural networks, NLP, LLMs, and tokenisation.

AI Innovations: See how AI transforms marketing through predictive analytics and personalised experiences.

AI and Marketing Creativity: Create compelling content and understand the psychological impact of AI-generated art, copy, and videos.

Practical AI Model Tips: Develop prompt formulas for AI models like ChatGPT, CoPilot, Gemini, and Claude.

Cognitive Biases: Use psychological techniques and case studies to understand human fallacies.

Ethical AI: Ensure your AI strategies are effective, responsible, and sustainable.