★★★★★

What the critics say

Applauded by the most respected names in the business

“This book does a magnificent job of fusing the latest – and oldest – thinking in neuroscience with the best of modern digital marketing.”

Rory Sutherland, Vice Chairman, Ogilvy

“Interested in how we got here and where we might go next? Gabay blends the history of science, business, culture and more with insights into the evolution of neuroscience for more thoughtful marketing and communications.”

Ben Page, Chief Executive Officer, IPSOS

“This book is a very useful contribution to the academic marketing bookshelf.”

Jane Frost CBE, Chief Executive Officer, Market Research Society

“This book is a welcome and timely guide to the changing marketing landscape created by AI tools. It gives a grand tour of the issues, benefits, pitfalls, and dilemmas unfolding.”

Gerald Ashley, Advisor & Author on Risk & Uncertainty, Managing Director, St. Mawgan & Co Limited

“Understanding and applying the power of AI is vital to the future career of each and every marketer. Jonathan Gabay is your ideal guide to the new frontier of neuromarketing, who in Practical Digital Marketing and AI Psychology will step you through how Generative AI, including ChatGPT, can be used to make brands more compelling and boost conversions.”

Dave Chaffey, Winning Marketing Author, Founder, Smart Insights