Book Contents
1. Atlas of your mind
2. I vs AI
3. Me, myself and I
4. Giving “I” what “I” wants and needs (As well as other lies “I” tells ourselves).
5. Brand kisses in the mind
6. Modelling excellence
7. Brain sells
8. Alone together
9. Scan: cognitive biases, fallacies, and rules of thumb
Book ISBN 9781032530284
452 Pages 88 Full-colour illustrations
“Practical Digital Marketing and AI Psychology” offers engaging ideas and real-life examples in an accessible style.
It is perfect for undergraduate and PhD marketing students, as well as digital marketing, PR, and sales professionals.
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Cutting edge insights
“Practical Digital Marketing and AI Psychology” offers engaging ideas and real-life examples in an accessible style. It is perfect for undergraduate and PhD marketing students, as well as digital marketing, PR, and sales professionals.
Stay ahead with the latest research on:
- Neuromarketing: Explore the subconscious mind to understand genuine consumer feelings.
- AI-Driven Personalisation: Craft hyper-targeted marketing messages that resonate.
- Behavioural Economics: Combine classic psychology with modern methods to address irrational decision-making.
- Emotion AI: Use AI to gauge and respond to consumer emotions in real-time.
- AI-Selling: Blend psychology and technology to enhance sales initiatives.
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Order the ground-breaking Practical Digital Marketing and AI Psychology to learn the history, practices, and techniques of digital marketing and AI psychology.
